Success Stories

“If you cannot measure it, you cannot improve it” – Lord Kelvin

Increasing Lead Quality by 144.28% While Saving Over 90% in Ad Spend

EZTrackIt is a SaaS product offering inbound package tracking management for Corporate, Medical and Multi-family Housing Mailrooms. They have internal package tracking down to a tee, but generating quality leads for this product can get tricky. Before EZTrackIt came to Inturact they were getting plenty of leads per month, but many of them were lower quality leads looking to track their outbound package from Amazon, UPS, Ebay, FedEX, you get the idea. We needed to first eliminate the lower quality consumer leads and get higher quality business leads to pass onto the sales team.

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Topics: Lead Conversion, Lead Quality, Web Design, Web Development, Rebranding