---
title: SaaS Marketing & Growth Insights | Lauren Van Mullem
description: Lauren Van Mullem, who captures your authentic voice in a way that meets the needs of your specific audience, and her solid knowledge of on-page SEO will get your web content noticed. In fact, she literally wrote the book on marketing using Pinterest for the twenty women’s travel bloggers she managed on Wanderlust and Lipstick. Her theory is that to be a successful writer – and a valuable asset to any business – you have to have a gift with words and a mind for marketing. She works daily to develop both.
---

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# Lauren Van Mullem

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Lauren Van Mullem, who captures your authentic voice in a way that meets the needs of your specific audience, and her solid knowledge of on-page SEO will get your web content noticed. In fact, she literally wrote the book on marketing using Pinterest for the twenty women’s travel bloggers she managed on Wanderlust and Lipstick. Her theory is that to be a successful writer – and a valuable asset to any business – you have to have a gift with words and a mind for marketing. She works daily to develop both.

[mailto:lvanmullem@gmail.com](mailto:lvanmullem@gmail.com)<http://www.laurenvanmullem.com><https://www.linkedin.com/pub/lauren-van-mullem/a/757/517>

## Blog Post by Lauren Van Mullem

## [Lauren Van Mullem9/12/18 9:25 AM2 min read 5 Steps to Map Marketing Content to The Buyer’s Journey Here’s how to DIY your marketing cartography in 5 simple steps. Answer this question: Who ... Start Reading](https://success.inturact.com/blog/5-steps-to-map-marketing-content-to-the-buyers-journey)

## [Lauren Van Mullem4/16/15 9:00 AM4 min read Cart Abandonment & The Art of Wooing Your Customer Fear of Abandonment: The irrational belief that one is in imminent danger of being ... Start Reading](https://success.inturact.com/blog/cart-abandonment-the-art-of-wooing-your-customer)

## [Lauren Van Mullem4/14/15 4:58 PM2 min read The 2 Simple Metrics You Need to Grow Your SaaS Business Metrics are the magic beans to growing your SaaS business. But not just any numbers will ... Start Reading](https://success.inturact.com/blog/the-2-simple-metrics-you-need-to-grow-your-saas-business)

## [Lauren Van Mullem4/2/15 1:09 PM3 min read 3 Signs That Sales & Web Marketing Are Not Working Together Lately, I’ve been on a quest to find the perfect pair of eyeglasses to fit my giant face ... Start Reading](https://success.inturact.com/blog/3-signs-that-sales-web-marketing-are-not-working-together)

## [Lauren Van Mullem3/24/15 5:35 PM2 min read A 5 Step Checklist for International Ecommerce It’s called the World-Wide Web for a reason – anyone, from anywhere (except maybe North ... Start Reading](https://success.inturact.com/blog/how-to-go-global-with-international-ecommerce)

## [Lauren Van Mullem3/6/15 10:28 AM3 min read Qualify Inbound Leads Faster and Save Your Sales Team Time Inbound marketing not only increases your leads – when done right, it also increases the ... Start Reading](https://success.inturact.com/blog/qualify-inbound-leads-faster-and-save-your-sales-team-time)

## [Lauren Van Mullem12/13/14 10:06 AM3 min read How to Balance Automated Marketing with the Human Element Inbound Marketing is all about building relationships – really! That's what we’re doing ... Start Reading](https://success.inturact.com/blog/how-to-balance-automated-marketing-with-the-human-element)

## [Lauren Van Mullem10/21/14 10:31 AM2 min read What Do You Need More? Email Marketing or Marketing Automation? Email marketing and marketing automation are connected, like Tiger Woods and his golf ... Start Reading](https://success.inturact.com/blog/what-do-you-need-more-email-marketing-or-marketing-automation)

## [Lauren Van Mullem10/20/14 3:44 PM3 min read For Everything Churn, Churn, Churn What is Churn and why is it killing your business? If you’re hiring an inbound marketing ... Start Reading](https://success.inturact.com/blog/for-everything-churn-churn-churn)

## [Lauren Van Mullem8/12/14 9:50 AM1 min read Customer Success: What it Means, and Why it’s the Next Big Thing The “Next Big Thing” in online marketing is something that’s been here all along, though ... Start Reading](https://success.inturact.com/blog/customer-success-what-it-means-and-why-it’s-the-next-big-thing)

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Inturact is a data-driven growth agency for SaaS companies. We leverage advanced analytics and data science to optimize your customer journey, from acquisition to retention. Our tailored strategies and execution playbooks drive sustainable growth, turning insights into measurable results across all stages of your funnel.

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