--- title: SaaS Marketing & Growth Insights | Katy Katz description: Katy comes to us from the higher education industry and you could say she has the learning bug. She has two undergraduate degrees in Art History and Entrepreneurship as well as an MBA in Marketing. She is passionate about growing her skill set by expanding her knowledge and continually seeks out certifications and conferences to keep her at the forefront of industry trends. Katy believes in finding the unique personality of each client and helping it shine in their marketing content. And she’s not afraid of injecting a little humor or fun into her work. With nearly 10 years of experience in process-building and project management, and expertise in content strategy, social media, and the fundamentals of inbound marketing, she can help you whip your next campaign into a masterpiece. --- [Skip to content](https://success.inturact.com/blog/author/katy-katz#main-content) Close - [Blog](https://success.inturact.com/blog) - [Resources](https://www.inturact.com/resources) - [About Us](https://www.inturact.com/about-us) - [SaaS Journey](https://www.inturact.com/the-saas-marketing-journey) SEARCh LANGUAGE – en-us [fr-fr](https://www.inturact.com/fr-fr/blog)[pt-br](https://www.inturact.com/pt-br/blog) [![Get on Our Waitlist](https://no-cache.hubspot.com/cta/default/333468/d4e5dbd1-1693-4aa8-858b-dd9fccb9189c.png)](https://cta-redirect.hubspot.com/cta/redirect/333468/d4e5dbd1-1693-4aa8-858b-dd9fccb9189c) [![Inturact-logo-7-pad](https://success.inturact.com/hubfs/Inturact-logo-7-pad.svg)](https://success.inturact.com?hsLang=en-us) - [Blog](https://success.inturact.com/blog) - [Resources](https://www.inturact.com/resources) - [About Us](https://www.inturact.com/about-us) - [SaaS Journey](https://www.inturact.com/the-saas-marketing-journey) en-us [fr-fr](https://www.inturact.com/fr-fr/blog)[pt-br](https://www.inturact.com/pt-br/blog) [![Get on Our Waitlist](https://no-cache.hubspot.com/cta/default/333468/d4e5dbd1-1693-4aa8-858b-dd9fccb9189c.png)](https://cta-redirect.hubspot.com/cta/redirect/333468/d4e5dbd1-1693-4aa8-858b-dd9fccb9189c) Quick results for "{search\_term}" ![Phase-4](https://success.inturact.com/hubfs/Phase-4.svg) # Katy Katz ![avatar](https://app.hubspot.com/settings/avatar/8ebda7823f6ab95c4881a2848e4f8bb6) Katy comes to us from the higher education industry and you could say she has the learning bug. She has two undergraduate degrees in Art History and Entrepreneurship as well as an MBA in Marketing. She is passionate about growing her skill set by expanding her knowledge and continually seeks out certifications and conferences to keep her at the forefront of industry trends. Katy believes in finding the unique personality of each client and helping it shine in their marketing content. And she’s not afraid of injecting a little humor or fun into her work. With nearly 10 years of experience in process-building and project management, and expertise in content strategy, social media, and the fundamentals of inbound marketing, she can help you whip your next campaign into a masterpiece. [mailto:kkatz@inturact.com](mailto:kkatz@inturact.com) ## Blog Post by Katy Katz ## [Katy Katz7/30/18 11:28 AM4 min read 7 SaaS Content Marketing Mistakes to Avoid When implemented in the right way, SaaS content marketing can be one of the most powerful ... Start Reading](https://success.inturact.com/blog/7-saas-content-marketing-mistakes-to-avoid) ## [Katy Katz11/15/16 12:01 PM5 min read SaaS Tips: Optimizing the Customer Lifecycle The subscription environment requires measurements of SaaS-favs like monetization, churn, ... Start Reading](https://success.inturact.com/blog/saas-tips-optimizing-the-customer-lifecycle) ## [Katy Katz9/15/16 1:12 PM3 min read 5 Must-See Marketing Conferences in Texas There are a lot of things that probably come to your mind when you think of Texas -- ... Start Reading](https://success.inturact.com/blog/5-must-see-marketing-conferences-in-texas) ## [Katy Katz9/6/16 12:16 PM3 min read SaaS PPC: How to Get B2B Facebook Ads to Work for You Given how central social media is to everyday life, it’s hard to imagine that it’s only ... Start Reading](https://success.inturact.com/blog/saas-ppc-how-to-get-b2b-facebook-ads-to-work-for-you) ## [Katy Katz6/7/16 1:10 PM5 min read Air Your \[Clean\] Laundry! How To Repurpose SaaS Content Building a robust content marketing strategy is far from easy. In fact, two of the top ... Start Reading](https://success.inturact.com/blog/air-your-clean-laundry-how-to-repurpose-saas-content) ## [Katy Katz5/31/16 2:53 PM4 min read Blogging For SaaS Isn't Dead... Yet. Blogging has evolved into a powerful industry of its very own since its early days of ... Start Reading](https://success.inturact.com/blog/blogging-for-saas-isnt-dead...-yet) ## [Katy Katz4/25/16 11:23 AM8 min read Why Customers Should Be at the Center of ALL SaaS Content Marketing One of the biggest mistakes you can make as a founder is to assume your website is about ... Start Reading](https://success.inturact.com/blog/why-customers-should-be-at-the-center-of-all-saas-content-marketing) ## [Katy Katz4/13/16 11:46 AM3 min read The SaaS Marketing Mix You Should Start Using Now In today’s overcrowded marketplace, it’s become undeniable just how integral a solid ... Start Reading](https://success.inturact.com/blog/the-saas-marketing-mix-you-should-start-using-now) ## [Katy Katz4/6/16 10:44 AM< 1 min read Planning an Effective Digital Marketing Strategy Imagine if you went to your local car dealership to purchase a car and the salesman said ... Start Reading](https://success.inturact.com/blog/planning-an-effective-digital-marketing-strategy) ## [Katy Katz3/17/16 5:00 AM1 min read Top SaaS Marketing Strategies For Scaling Your Company \[eBook\] All marketing strategy should stem from a deep understanding of the values that are ... Start Reading](https://success.inturact.com/blog/top-saas-marketing-strategies-for-scaling-your-company-ebook) [Load more posts](https://success.inturact.com/blog/author/katy-katz/page/2) [![Inturact_logo_no-icon_white](https://www.inturact.com/hubfs/Inturact_2022/IMG/Inturact_logo_no-icon_white.svg)](https://success.inturact.com?hsLang=en-us) Inturact is a data-driven growth agency for SaaS companies. We leverage advanced analytics and data science to optimize your customer journey, from acquisition to retention. Our tailored strategies and execution playbooks drive sustainable growth, turning insights into measurable results across all stages of your funnel. 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